The Pine2Pink Foundation, an experience-based, community-driven nonprofit dedicated to local breast cancer patients is now Main St.
Serving the mission, Main St. will continue to support local breast cancer patients in treatment and recovery across Bucks County. The new identity was brought to light after witnessing years of intimate community involvement from local residents and businesses across Bucks County.
Entire towns embraced the Local-For-Local mantra the nonprofit represents. These towns were empowered to create and participate in community-driven initiatives that have impacted the lives of over 1,000 local breast cancer patients. Visit welcometomainst.org to participate and follow the work of Main St.
Why Main St.? At the heart center of every small town is a Main St. It is a focal point of a community. Every Main St. typically carries with it nostalgia, meaning and memories. A meeting place for connection, support and celebration.
The symbol supporting Main St. is a hug. A hug is an image and an action that is universally known for exuding unbridled support, friendship, comfort and love. It can be an embrace in the physical sense or a metaphor for a community caring for people in a nurturing way and forging a special bond.
The colors selected for the logo are pink and orange. The pink is the universal color representing breast cancer and the orange is a vibrant color that is meant to exude warmth, positivity and optimism.
Main St. reinforces that our friends, neighbors and loved ones battling breast cancer are not alone.
“Since launching Pine2Pink in 2018 our work has profoundly touched not only those we’ve helped, but the residents and businesses of entire towns across Bucks County who have supported us. The evolution of who we were when we launched and who we have become is best represented by our new name and identity, Main St.
“Main St. personifies small towns and the image of two people hugging shows the support offered by the people of those towns. We are excited to unveil our new identity as Main St. and we are passionate about continuing to support our local breast cancer community in treatment and recovery in amazing ways,” said Founder and Executive Director of Main St. (formerly Pine2Pink) Keith Fenimore.
The funds raised by Main St. benefit breast cancer patients at Fox Chase Cancer Center Buckingham, Grand View Health, Doylestown Health and Kin Wellness and Support Center through programs such as; food assistance, cold capping, integrative services, counseling and therapy, out-of-pocket expenses, treatment transportation, comfort bags and treatment center support and improvements.
The new creative vision of the nonprofit was realized by digital marketing agency ebow, a long-standing partner of the nonprofit. ebow donated its marketing and design services to create the logo and website. ebow is a full-service international agency.
Main St. is now in New Hope, Peddler’s Village, Carversville, Doylestown, Perkasie, Newtown and Shops at Valley Square in Warrington.
During the month of October, expect Main St. to: change the lights in towns across Bucks County pink; launch a virtual scavenger hunt; partner with local businesses creating special Main St. offers; and host events.
Visit Welcometomainst.org for news and details, and follow Main St. on its new social media channels. To donate or participate in community events, visit the website or send a check to P.O. Box 307, Doylestown, PA 18901. Sponsorship opportunities are still open.
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