Bucks County Herald

Bon-Ton stores set for a comeback

Tailored to expectation of today

BRIDGET WINGERT

“We’ve got great news. Bon-Ton is coming back,” according to the department store’s web site. “Stay tuned for updates over the coming weeks.”

A U.S. Bankruptcy Court judge on Monday approved an Indiana company’s proposed purchase of The Bon-Ton’s brand names and customer data for $900,000, according to Lancaster Online.

Judge Mary Walrath in Wilmington, Del., signed an order allowing the purchase by CSC Generation Holdings to be completed.

Bon-Ton shut its Doylestown store Aug. 31.

A subsidiary of the tech company CSC Generation Holdings has signed a deal giving it the rights to the Bon-Ton name and the brands of its subsidiary department store chains, Boston Store, Bergner’s, Carson’s, Elder Beerman, Herberger’s and Younkers.

The names and mailing addresses of 24.5 million Bon-Ton customers are included in the deal. Walrath also signed an order to allow L’Oreal access to Bon-Ton’s cosmetics customer data.

A new Bon-Ton will emphasize its online shopping experience, but CSC says it is “also in advanced discussions with landlords about reopening stores in Colorado, Illinois, Indiana, Wisconsin and Pennsylvania.”

Reopened locations would likely be staffed by former Bon-Ton employees, according to the USA Today report.

“It is CSC’s goal and expectation that the ‘new’ Bon-Ton will provide customers with renewed access to great brands at great prices online at www.bonton.com and ‘bricks and mortar’ stores as well ...,” said CSC Chief Executive Officer Justin Yoshimura in the bankruptcy court filing.

“The new Bon-Ton is a department store tailored to the expectations of the modern customer,” Jordan Voloshin, co-president of CSC Generation, said.

The York- and Milwaukee-based company filed for bankruptcy protection in February, after going eight years without making a profit.

Bon-Ton was founded in 1898. When it closed, it had roughly 250 stores in 23 states throughout the Northeast, the Midwest and the upper Great Plains.

CSC Generation says on its website “Our proprietary tech and centralized teams turbocharge stalled companies.” It is “building a technology-enabled Berkshire Hathaway.”

CSC subsidiaries include Leaseco, Killion and DirectBuy.




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