Bucks County Herald

Town Center gets facelift

Changes afoot at Warrington’s Valley Square

DAVID CAMPBELL



A rendering of the proposed Family Room game area at The Shops at Valley Square’s Town Center in Warrington. Work is scheduled to be completed in time for this year’s Christmas shopping season.

The Shops at Valley Square in Warrington turns 10 this year.

The centerpiece of the 203,953-square-foot tract of dozens and dozens of stores and restaurants at the intersection of Route 611 and Street Road should be completely renovated just in time for the onslaught of Christmas shoppers.

“What I like to say is we’re bringing the indoors – living room – outdoors to the people,” said Tony Black, general manager of The Shops at Valley Square.

Work is expected to begin shortly on the soon-to-be revamped Town Center, which will include, among many other things, a 20-by-20-foot Living Room Pavilion with a freestanding fireplace and soft seating.

“We have some game areas that are going [in], as well,” Black said. “We’re going to have a bean bag toss game (cornhole), checkers, a storytime area. It’s like your family room where you play games.”

The Family Room game area and the Storytelling Area, with benches, chairs and rockers, both will be 32 feet in diameter.

“We’re going to be increasing the fire pit diameter,” Black said. “The existing one that’s there is going to be bumped up in ... size and it’s going to have some circular seating around it and some nice, comfy, soft wicker furniture and whatnot to allow for storytelling and just to cozy up around the fire on a cold day. If you have nothing to do, you could go get some ice cream and sit by the fire.

“A lot of hardscaping is going into the center, as well,” Black added.

The Shops at Valley Square was acquired by Poag Shopping Centers, headquartered in Memphis, Tenn., in June 2016.

Among other things, Poag designs “centers that offer national specialty stores, restaurants, superior architecture and landscaping, park-like gathering areas and other amenities to create open-air environments that reflect the communities in which they are located.”

“The [Town Center] is already a great green space as is, but it definitely had room for a fresh start,” said Steven Scott, development manager of Poag Shopping Centers. “With the addition of a new gazebo and fireplace, we hope to activate the area as the gathering place for friends, the meeting place or somewhere to simply have a seat and enjoy the great outdoors during the customer’s time at the center as they patronize our outstanding restaurants, retail spaces and business offices, as well.

“We also know this will be an area for kids, and kids at heart, to enjoy the planned outdoor games area,” Scott continued.

“Our Poag management team at Valley Square will definitely be using the area to offer even more outstanding events as the area is developed. As you can see, this area is [going] to be something for everyone to enjoy as they see fit.”

“It’s a great way to reinvest into the community, revitalize the center, [give] people a place to go because this is the main street or the heart of Warrington,” Black echoed.

“You want to make sure that the area is comfortable, cozy and can accommodate the ceremonies that we have for Halloween and Christmas,” Black added, “and we want to make sure that we continue to have people come here from the community. Just giving back to the community is what our company’s all about.”

Black said the new Town Center will help tie everything together.

The Shops at Valley Square retailers include: DSW shoes, Ulta Beauty, Banana Republic and White House Black Market.

Restaurants include: P.F. Chang’s, Chipotle Mexican Grill, Panera Bread, The Melting Pot, MOD Pizza and Turning Point.

“It’s all about shopping, eating and living the lifestyle,” Black said. “This is a great lifestyle center.

“Our tenants,” he continued, “are the lifeblood of this center and that’s what keeps it moving, keeps it going. We have great shops.”

dcampbell@buckscountyherald.com

Tweet



www.buckscountyherald.com

Copyright ©2017 Bucks County Herald, Inc. All rights reserved.